We analyze minute-by-minute, individual level data on viewership for Italian TV news broadcasts (from AUDITEL™), matched with detailed data on content (from Osservatorio di Pavia). We are interested in the behavior of viewers, and in particular in their decision to switch away from a news...

During the last decade the internet has been the fastest growing segment in advertising. Exploiting Nielsen data, we analyze the advertising pattern displayed by the population of organizations (i.e. companies, non-profit institutions and public entities) that were active on the Italian national...

We analyze minute-by-minute, individual level data on viewership for Italian TV news broadcasts, matched with detailed data on content. We study viewer behavior, especially the decision of viewers to switch away from a news program as a function of the type of story being broadcast. Somewhat...