Castro, Luciano Thome; Neves, Marcos Fava; Akridge, Jay … - In: International Journal of Emerging Markets 12 (2017) 2, pp. 263-278
Purpose The purpose of this paper is to propose a channel incentive program conceptual framework. In order to do so, a consolidated theoretical effort was completed together with observations from two countries – Brazil and the USA – to build evidence toward the proposed framework....