The market for agribusiness extension activities and programming is diverse, intensely competitive, and national or international in scope. It is a market that agricultural economists cannot serve alone. Despite these complexities, a strong agribusiness extension effort is critical to the...

Firm behavior in export market strategies and firm export performance were examined in the U.S. wine industry using longitudinal data on export transactions taken from the PIERS (Port Import/Export Reporting Service) Foodstuff Data Library from 1983 to 1991. A set of naive decision rules was...

Facilitated business-to-business (B2B) word-of-mouth (WOM) is becoming an important marketing tactic. A paucity of academic research has measured the effectiveness of facilitated B2B WOM. Previous research has also failed to adequately measure its effectiveness on target audiences' purchase...

The objective of this study was to determine the relative importance of five drivers of adoption for 15 different precision agricultural services offered by farm input suppliers. These drivers included: expected benefits, firm resources, strategic fit, technology complexity/uncertainty and...

Agribusiness has become an important part of undergraduate agricultural economics programs. Will these programs continue to serve the needs of both industry and students in the future? To survive and thrive, agribusiness programs must pursue an aggressive niche strategy. Programs must be more...

Agribusiness has become an important part of undergraduate agricultural economics programs. Will these programs continue to serve the needs of both industry and students in the future? To survive and thrive, agribusiness programs must pursue an aggressive niche strategy. Programs must be more...

Soybean peroxidase is an enzyme derived from soybean hulls. Peroxidase has much commercial potential as an ingredient in the manufacturer of polymers and specialty chemicals, as a dough conditioner, and as a component in medical test kits. Commodity soybean cultivars contain various amounts of...

The market for agribusiness extension activities and programming is diverse, intensely competitive, and national or international in scope. It is a market that agricultural economists cannot serve alone. Despite these complexities, a strong agribusiness extension effort is critical to the...

The usefulness of several information sources is examined for U.S. farms with sales in excess of $100,000. The results indicate that crop/livestock-specific magazines and general farm magazines are the most useful information sources. Analyses indicate that the types and number of different...