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The effect of brand commitment on the evaluation of nonpreferred brands : a disconfirmation process
Raju, Sekar
;
Unnava, H. Rao
;
Montgomery, Nicole Votolato
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
5
,
pp. 851-863
Persistent link: https://www.econbiz.de/10003807433
Saved in:
2
The moderating effect of brand commitment on the evaluation of competitive brands
Raju, Sekar
;
Unnava, H. Rao
;
Montgomery, Nicole Votolato
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 21-35
Persistent link: https://www.econbiz.de/10003863790
Saved in:
3
The moderating effects of prior trust on consumer responses to firm failures
Raju, Sekar
;
Rajagopal, Priyali
;
Murdock, Mitchel R.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 24-37
Persistent link: https://www.econbiz.de/10012420332
Saved in:
4
Marketing healthful eating to children : the effectiveness of incentives, pledges, and competitions
Raju, Sekar
;
Rajagopal, Priyali
;
Gilbride, Timothy J.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 93-106
Persistent link: https://www.econbiz.de/10008822085
Saved in:
5
Conceptualizing and measuring resistance to change in brand relationships
Ramaswami, Sridhar N.
;
Raju, Sekar
;
Page, Dana C.
- In:
Journal of Indian business research
8
(
2016
)
3
,
pp. 180-204
Persistent link: https://www.econbiz.de/10011718863
Saved in:
6
Consumer response to brand failures
Raju, Sekar
- In:
The psychology of consumer and social influence : …
,
(pp. 65-98)
.
2016
Persistent link: https://www.econbiz.de/10011588989
Saved in:
7
When good consumers turn bad : psychological contract breach in committed brand relationships
Montgomery, Nicole Votolato
;
Raju, Sekar
;
Desai, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
Saved in:
8
The Role of Arousal in Commitment: An Explanation for the Number of Counterarguments
Raju, Sekar
;
Unnova, H.Rao
- In:
Journal of consumer research : JCR ; an …
33
(
2006
)
2
,
pp. 173-178
Persistent link: https://www.econbiz.de/10007295116
Saved in:
9
The effect of social cohesion and social networks on perceptions of food availability among low-income consumers
Jayashankar, Priyanka
;
Raju, Sekar
- In:
Journal of business research : JBR
108
(
2020
),
pp. 316-323
Persistent link: https://www.econbiz.de/10012175341
Saved in:
10
The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands
Raju, Sekar
;
Unnava, H.
;
Montgomery, Nicole
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 21-36
Persistent link: https://www.econbiz.de/10008255773
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