Mody, Makarand Amrish; Suess, Courtney; Lehto, Xinran - In: International Journal of Contemporary Hospitality Management 29 (2017) 9, pp. 2377-2404
the creation of extraordinary, memorable experiences, which subsequently elicit favorable behavioral intentions. Practical … economy construct. Design/methodology/approach Using data from a survey of 630 customers who stayed at a hotel or an Airbnb in … personalization represent valuable additions to Pine and Gilmore’s original experience economy construct. Airbnb appears to outperform …