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The decision technologies, tools and theories of Operations Research and Management Sciences have long been applied to a wide range of issues and problems within health care. To date, however, there has been no single handbook that synthesizes the wide applicability of such techniques. The...
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Toward an organizational cognitive neuroscience / by Michael J.R. Butler and Carl Senior -- Neuroimaging and … psychophysiological measurement in organizational research : an agenda for research in organizational cognitive neuroscience / by Nick Lee … Jean-Claude Dreher -- Neuro-gov : neuroscience as catalyst / by David John Farmer -- Fairness and cooperation are rewarding …
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-- 1 Einleitung -- 2 Consumer Neuroscience: Was ist es und wofür braucht man es? -- 2.1 Was ist es? Die Entstehung der … Consumer Neuroscience -- 2.2 Warum ist Consumer Neuroscience wichtig? -- 3 Das Gehirn: Wo ist was und wofür ist es gut? -- 3 … -- 3.3.5 Decision Making -- 4 Die Vermessung des Gehirns oder: Welche Methoden verwendet die Consumer Neuroscience? -- 4 …
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