Purpose From social network theory, this study aims to understand how trust is built in a coopetition relationship. Design/methodology/approach A case study of a qualitative nature was carried out using several semi-structured interviews with managers of two Brazilian firms involved in a dyadic...

Purpose – The purpose of this paper is to explore the tactics that mid-career professional working mothers use to improve their work-home balance. Design/methodology/approach – The qualitative study used in-depth interviews with 63 Brazilian professional working mothers aged between 37 and...

Purpose The purpose of this paper is to investigate the relationship between personal values and attitudes in an emerging market. And the authors verified whether the attitude plays a mediating role between personal values and the intention to purchase these products in the same market....