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Engaging the audience through videography as performance

Seregina, Anastasia - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 518-535

Persistent link: https://www.econbiz.de/10011934554

Exploring fantasy in consumer experiences

Seregina, Anastasia - 2014

Persistent link: https://www.econbiz.de/10010475709

Consumer movements and value regimes : fighting food waste in Germany by building alternative object pathways

Gollnhofer, Johanna Franziska; Weijo, Henri A.; … - In: Journal of consumer research : JCR ; an … 46 (2019) 3, pp. 460-482

Persistent link: https://www.econbiz.de/10012120588

Consumer movements and collective creativity : the case of Restaurant Day

Weijo, Henri A.; Martin, Diane M.; Arnould, Eric J. - In: Journal of consumer research : JCR ; an … 45 (2018) 2, pp. 251-274

Persistent link: https://www.econbiz.de/10011900540

Consumer desires and the fluctuating balance between liquid and solid consumption : the case of finnish clothing libraries

Rosenberg, Laura M.; Weijo, Henri A.; Kerkelä, Iina - In: Journal of consumer research : JCR ; an … 50 (2023) 4, pp. 826-847

Persistent link: https://www.econbiz.de/10014444210

Assessing the societal impact of research : the relational engagement approach

Ozanne, Julie L.; Davis, Brennan; Murray, Jeff B.; … - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10011690541

Assessing the Societal Impact of Research : The Relational Engagement Approach

Ozanne, Julie - 2016

Marketing and policy researchers seeking to increase the societal impact of their scholarship should engage directly with relevant stakeholders. For maximum societal effect, this engagement needs to occur both within the research process and throughout the complex process of knowledge transfer....

Persistent link: https://www.econbiz.de/10012995334