Narrow search
Showing 1 - 6 of 6
Cover Image
Anchors and norms in anonymous pay-what-you-want pricing contexts
Armstrong Soule, Catherine A.; Madrigal, Robert - In: Journal of behavioral and experimental economics 57 (2015), pp. 167-175
Persistent link: https://www.econbiz.de/10011560963
Cover Image
Less in more : is a green demarketing strategy sustainable?
Armstrong Soule, Catherine A.; Reich, Brandon J. - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1403-1427
Persistent link: https://www.econbiz.de/10011405575
Cover Image
Overview, framework, and research propositions of secondhand exchange in the platform economy
Armstrong Soule, Catherine A.; Hanson, Sara - In: Handbook of research on the platform economy and the …, (pp. 129-152). 2021
Persistent link: https://www.econbiz.de/10012705001
Cover Image
Signaling nothing : motivating the masses with status signals that encourage anti-consumption
Armstrong Soule, Catherine A.; Sekhon, Tejvir Singh - In: Journal of macromarketing 42 (2022) 2, pp. 308-325
Persistent link: https://www.econbiz.de/10013257882
Cover Image
Green demarketing in advertisements : comparing "buy green" and "buy less" appeals in product and institutional advertising contexts
Reich, Brandon J.; Armstrong Soule, Catherine A. - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 441-458
Persistent link: https://www.econbiz.de/10011633857
Cover Image
Conspicuous anticonsumption : When green demarketing brands restore symbolic benefits to anticonsumers
Sekhon, Tejvir S.; Armstrong Soule, Catherine A. - In: Psychology & Marketing 37 (2019) 2, pp. 278-290
Persistent link: https://www.econbiz.de/10012189597