research shows that anthropomorphism does not favor the adoption of domestic robots. …

humans. Their anthropomorphism and its consequences have, however, been little studied. The purpose of this paper is to … tackle this question by differentiating the psychological meaning of anthropomorphism from its technical meaning, understood … social player into a Heider balance‐theory inspired model. This psychological anthropomorphism, however, must be compared …

anthropomorphism) affect users' perceptions of goal difficulties and goal specificities, which in turn affect their MFA continuance … show that intelligence and anthropomorphism affect the continuance usage intention of MFA users through their goal … difficulty and specificity. Both intelligence and anthropomorphism positively influence goal specificity, whereas they negatively …

anthropomorphism level. Design/methodology/approach Three scenario-based experiments were conducted to validate the research model … by the anthropomorphism level. Originality/value The findings enrich the influence mechanism and boundary conditions of …

and US models support the subjective happiness through self-esteem path and the anthropomorphism path; from these beliefs … beliefs, marketers are in a better position to appeal to targeted customers. Anthropomorphism and intrinsic religiosity, not …

Purpose This paper aims to addresses an important gap in anthropomorphism research by examining the individual …

Purpose – Anthropomorphism is the innate human tendency to attribute human or human-like characteristics to non … systematically attempts to capture this phenomenon. The aim of the current study is to investigate anthropomorphism in product … anthropomorphism is widely used in the packaging of grocery brands in the sample investigated. Moreover, the evidence shows that there …

reactions to SST failures vary depending on the degree of anthropomorphism associated with an SST machine, an individual’s sense …