Showing 31 - 40 of 408
Purpose: This study aims to investigate how extrinsic cues such as brand, certification, production method and price affect Muslim soujouk consumers' purchasing decisions in Turkey. Design/methodology/approach: Conjoint analysis was used to identify consumers' preferences and cluster analysis...
Persistent link: https://www.econbiz.de/10012589608
Persistent link: https://www.econbiz.de/10012615880
Persistent link: https://www.econbiz.de/10012606989
Persistent link: https://www.econbiz.de/10013194546
Persistent link: https://www.econbiz.de/10013197340
Persistent link: https://www.econbiz.de/10013279081
Persistent link: https://www.econbiz.de/10013259046
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....
Persistent link: https://www.econbiz.de/10013192306
Persistent link: https://www.econbiz.de/10012807304
Persistent link: https://www.econbiz.de/10012813389