Hassan, Zubair - In: Journal of marketing and consumer behaviour in emerging … (2017) 1, pp. 29-44
to examine their impact on customer satisfaction and brand loyalty. A sample size of 198 respondents was chosen from … perceived values associated with automobiles and their impact on customer satisfaction and brand loyalty. AMOS was used to … satisfaction. Also epistemic value and satisfaction have a positive and significant impact on loyalty. However, social value has a …