Purpose – The purpose of this paper is to investigate how and to what extent the attributes of a new shopping centre entrant evolve during the first seven months of operation, and the implications this has for the incumbents. To capture the strategic relevance of those changes a consumer image...

Purpose – Previous research indicates that the goals consumers have when shopping influence their attention to and processing of information they encounter. The purpose of this paper is to study the effects of consumers' pre‐purchase goals on their responses to price promotions....

Purpose – The purpose of the paper is to identify store format attributes that impact on store format choice when consumers conduct fill‐in or major trips to buy groceries. By doing so, we take into consideration that consumers patronise multiple (store based) formats depending on the...

Purpose – Faced with an increasingly open society, retail concentration and population change, the purpose of this paper is to consider the challenges and potential for small towns to compete for custom from their residents. Design/methodology/approach – Retail challenges and potential are...

Purpose – Since web sites are collection of several features, this paper examines web site interactivity – objective and subjective – at the feature level in terms of three underlying dimensions. The purpose of this paper is to understand the distinction between objective and subjective...

Purpose – The purpose of this paper is to explore how consumers respond to price promotions in stores and on internet channels during a holiday season. Since holiday shopping has long been considered promotion intensive and multichannel shopping is increasing, it is important to understand...

Purpose – The purpose of this paper is to examine the category‐level differences of both risk perception and brand loyalty effects on consumer proneness towards buying private label brands (PLBs). Design/methodology/approach – This paper extends the work of Batra and Sinha by also...

Purpose – The purpose of this paper is to focus on one of the main antecedents of consumer behaviour concerning its role in building a retail brand. It addresses how consumer involvement influences perception of retailer attributes, which affects customer‐based retail brand equity when...