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Modeling multi-generational diffusion for competitive brands : an analysis for telecommunication industries

Bansal, Gunjan; Anand, Adarsh; Aggrawal, Deepti - In: Journal of management analytics 8 (2021) 4, pp. 715-740

Persistent link: https://www.econbiz.de/10012693804

Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations

Aggrawal, Deepti; Anand, Adarsh; Bansal, Gunjan; … - In: Operations management research : OMR ; advancing … 15 (2022) 3/4, pp. 760-772

Persistent link: https://www.econbiz.de/10013462474

Studying product diffusion based on market coverage

Anand, Adarsh; Agarwal, Mohini; Bansal, Gunjan; … - In: Journal of marketing analytics : JMA 4 (2016) 4, pp. 135-146

Persistent link: https://www.econbiz.de/10011662882

Model adoption of a successive generational product in multiple markets

Anand, Adarsh; Bansal, Gunjan; Agarwal, Mohini - In: Handbook of research on promoting business process …, (pp. 427-441). 2018

Persistent link: https://www.econbiz.de/10011810294

Choice based diffusion model for predicting sales of mobile phones using conjoint analysis

Anand, Adarsh; Bansal, Gunjan; Aggrawal, Deepti - In: The journal of high technology management research 29 (2018) 2, pp. 216-226

Persistent link: https://www.econbiz.de/10011955182

Interpretive structural modelling for attributes of software quality

Anand, Adarsh; Bansal, Gunjan - In: Journal of Advances in Management Research 14 (2017) 3, pp. 256-269

Purpose The “quality” of any product or service defines the agility of the product and its life cycle in dynamic environment. The demand of high “quality” becomes an imperative concern, when “software” is acting as a product or a service. Since the nature of the software is...

Persistent link: https://www.econbiz.de/10014840213

An optimal scheduling policy for upgraded software with updates

Anand, Adarsh; Das, Subhrata; Agarwal, Mohini; Inoue, Shinji - In: International journal of quality & reliability management 39 (2022) 3, pp. 704-715

Persistent link: https://www.econbiz.de/10013169437

Testing resource allocation for software with multiple versions

Anand, Adarsh; Das, Subhrata; Ompal Singh; Kumar, Vijay - In: International journal of applied management science : IJAMS 14 (2022) 1, pp. 23-37

Persistent link: https://www.econbiz.de/10012887705

Optimal advertising duration for profit maximization

Anand, Adarsh; Singhal, Shakshi; Ompal Singh - In: Journal of management analytics 7 (2020) 3, pp. 458-480

Persistent link: https://www.econbiz.de/10012286192

Studying dynamic market size-based adoption modeling & product diffusion under stochastic environment

Singhal, Shakshi; Anand, Adarsh; Ompal Singh - In: Technological forecasting & social change : an … 161 (2020), pp. 1-14

Persistent link: https://www.econbiz.de/10012523399