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Purpose: Innovation, including product, process, marketing, and organizational innovation within a firm, is considered … as one of essential component for surviving and growing. These innovation activities create value and competitive … advantages for successful organizations; therefore, understanding the organization's overall innovation is the first and foremost …
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This study shows that shocks to firms returns affect direct customers more than direct suppliers. However, indirect customers and indirect suppliers are affected by an economically similar magnitude. This finding casts doubt on the propagation of supply shocks downstream only
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