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Messenger Marketing : wie Unternehmen WhatsApp & Co erfolgreich für Kommunikation und Kundenservice nutzen
Mehner, Matthias - 2019
Kundenservice, Content Marketing und Campaigning via Messenger Best Practice aus Medien, Handel, Finanzen, ÖPNV, Automobil …
Persistent link: https://www.econbiz.de/10012402248
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Telling tales : online comic and gripe story-sharing by service workers about difficult customers
Sayers, Janet Grace; Fachira, Ira - In: New technology, work and employment 30 (2015) 2, pp. 128-144
Persistent link: https://www.econbiz.de/10011339447
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Essays on interactions in social media
Jakić, Ana - 2017
Persistent link: https://www.econbiz.de/10011750384
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Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta; Agopian, G. - In: Journal of marketing communications 29 (2023) 7, pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
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A tale of two banks : customer services on Facebook
Dalziel, Nurdilek; Hontoir, Janet - In: Analyzing the strategic role of social networking in …, (pp. 136-156). 2017
Persistent link: https://www.econbiz.de/10011531087
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Impact of social media on corporate reputation of banks in India : a customers' perspective
Mehta, Reena; Gupta-Bhattacharya, Nupur; Talwar, Shalini - In: Bank parikrama : a journal of banking & finance : … 43 (2018) 1/4, pp. 16-40
Persistent link: https://www.econbiz.de/10012023846
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Messenger Marketing : wie Unternehmen WhatsApp & Co erfolgreich für Kommunikation und Kundenservice nutzen
Mehner, Matthias - 2019
Dieser Leitfaden zeigt Ihnen, wie Sie Messenger-Dienste für Kommunikationsziele im Unternehmen erfolgreich einsetzen können. Sie erhalten gebündelt praxiserprobtes Wissen zu den Einsatzmöglichkeiten der verschiedenen Messenger. Erfahren Sie alles über den Weg zur richtigen Strategie, die...
Persistent link: https://www.econbiz.de/10012027759
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To tweet or not to tweet? : exploring the effectiveness of service recovery strategies using social media
Fan, Ying; Niu, Run Hong - In: International journal of operations & production … 36 (2016) 9, pp. 1014-1036
Persistent link: https://www.econbiz.de/10011566440
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Dynamics of customer interaction on social media platforms
Baumöl, Ulrike; Hollebeek, Linda; Jung, Reinhard - In: Electronic markets : the international journal on … 26 (2016) 3, pp. 199-202
Persistent link: https://www.econbiz.de/10011666792
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Interaction of the social media and big data in reaching marketing success in the era of the fourth industrial revolution
Pranjić, Goran; Rekettye, Gabor - In: International journal of business performance management 20 (2019) 3, pp. 247-260
Persistent link: https://www.econbiz.de/10012144435