Yusr, Maha Mohammed; Abdullateef, Aliyu Olayemi; … - In: Cogent business & management 9 (2022) 1, pp. 1-24
This paper analyzes the organizational capabilities associated with new product development of SMEs in manufacturing … total of 159 usable questionnaires were received via an online survey of SME managers in Malaysia. The questionnaire was … empirical study confirmed four out of the five hypotheses as statistically significant. SMEs will sustain their competitive …