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Campagnes humanitaires choc : pour une meilleure compréhension de leur efficacité : réflexions sur l’article "emotions et comportements prosociaux : étude de l’efficacité des campa...
Dahl, Darren W. - In: Recherche et applications en marketing 33 (2018) 1, pp. 94-98
Persistent link: https://www.econbiz.de/10012024146
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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Successfully communicating a cocreated innovation
Wang, Helen Si; Noble, Charles H.; Dahl, Darren W.; … - In: Journal of marketing 83 (2019) 4, pp. 38-57
Persistent link: https://www.econbiz.de/10012176063
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The secret ingredient is me : customization prompts self-image-consistent product perceptions
Klesse, Anne-Kathrin; Cornil, Yann; Dahl, Darren W.; … - In: Journal of marketing research 56 (2019) 5, pp. 879-893
Persistent link: https://www.econbiz.de/10012177665
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Social-recognition versus financial incentives? : exploring the effects of creativity-contingent external rewards on creative performance
Mehta, Ravi R.; Dahl, Darren W.; Zhu, Rui Juliet - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 536-553
Persistent link: https://www.econbiz.de/10011755404
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Making sense from (apparent) senselessness : the JCR lens
Dahl, Darren W.; Fischer, Eileen; Johar, Gita V.; … - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 719-723
Persistent link: https://www.econbiz.de/10011780531
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Refining the tightness and looseness framework with a consumer lens
Lin, Lily; Dahl, Darren W.; Argo, Jennifer J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 392-397
Persistent link: https://www.econbiz.de/10011739963
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Standards of beauty : the impact of mannequins in the retail context
Argo, Jennifer J.; Dahl, Darren W. - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 974-990
Persistent link: https://www.econbiz.de/10011843961
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The impact of a sales team’s perceived entitativity on customer satisfaction
Wang, Chen; Hoegg, JoAndrea; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 190-211
Persistent link: https://www.econbiz.de/10011844768
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"Our" brand's failure leads to "their" product derogation
Chae, Boyoun; Dahl, Darren W.; Zhu, Rui Juliet - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 466-472
Persistent link: https://www.econbiz.de/10011789702