Milenkovska, Violeta; Strezovski, Zoran; Milenkovska, Angela - In: UTMS journal of economics / University of Tourism and … 6 (2015) 2, pp. 355-363
In times when competition between countries in the world is stronger, in order to attract as many tourists as possible, and strengthening their brand as a tourist destination, Republic of Macedonia started to build and strengthen its tourism brand. Due to the enormous competition, traditional...