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Determinants of Loyalty Programmes and Their Impact on Store Patronage

Mahajan, Yogesh - 2023

Purpose: The purpose of this study is to measure the impact of perceived benefits offered by loyalty programmes on store patronage behaviour and repeat purchase behaviour of customers. Another purpose of this study is to assess the impact of mediating and influencing factors on patronage...

Persistent link: https://www.econbiz.de/10014360212

Determinants of loyalty programmes and their impact on store patronage

Kolte, Ashutosh; Veer, Nitin; Mahajan, Yogesh; Siggia, Dario - In: Journal of Asia Business Studies 17 (2023) 5, pp. 911-926

Persistent link: https://www.econbiz.de/10014432773

Measuring the effects of customized targeted promotions on retailer profits : prescriptive analytics using basket-level econometric analysis

Chaudhry, Alexander; Heilman, Carrie; Seetharaman, Seethu - In: Journal of marketing analytics : JMA 12 (2024) 4, pp. 1028-1051

Persistent link: https://www.econbiz.de/10015138158

Loyalty card programs, customer relationship and information technology : an exploratory approach

Smith, Alan D.; Potter, Jodi A. - In: International journal of business innovation and research 4 (2010) 1/2, pp. 65-92

Persistent link: https://www.econbiz.de/10003953748

Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs

Nor Asiah Omar; Aziz, Norzalita Abd.; Muhamad Azrin Nazri - In: Asian Academy of Management journal : AAMJ 16 (2011) 1, pp. 21-41

Persistent link: https://www.econbiz.de/10009356703

Perceived benefits of retail loyalty programs : their effects on program loyalty and customer loyalty

Kim, Hye-yŏng; Lee, Ji Young; Choi, Dooyoung; Wu, Juanjuan - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 95-113

Persistent link: https://www.econbiz.de/10009774825

Designing loyalty programs that matter to customers

Ha, Sejin; Stoel, Leslie - In: The service industries journal 34 (2014) 6, pp. 495-514

Persistent link: https://www.econbiz.de/10010379347

Shopper loyalty to whom? : chain versus outlet loyalty in the context of store acquisitions

Lin, Arjen van; Gijsbrechts, Els - In: Journal of marketing research : JMR 51 (2014) 3, pp. 352-370

Persistent link: https://www.econbiz.de/10010380950

Examining retail customer experience and the moderation effect of loyalty programmes

Lin, Zhibin; Bennett, Dag - In: International journal of retail & distribution management 42 (2014) 10, pp. 929-947

Persistent link: https://www.econbiz.de/10010422006

Consumer evaluation of customer loyalty programs : the role of customization in customer loyalty program involvement

Winters, Erica; Ha, Sejin - In: Journal of global scholars of marketing science : … 22 (2012) 4, pp. 370-385

Persistent link: https://www.econbiz.de/10010406173

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