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Quantity surcharges occur when retailers carry a product in two sizes and offer a promotion on the small size: the large size then costs more per unit than the small one. When quantity surcharges occur, sales of the large size decline only slightly even though the same quantity can be purchased...
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Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish … pricing. We discuss the implications of these results for the use of PWYW as a marketing strategy. …
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We analyze how consumer myopia influences investment incentives into a technology that enables firms to track consumers' purchases and make targeted offers based on their preferences. In a two-period Hotelling setup firms may invest in customer-tracking technology. If a firm acquires the...
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