given to “Chinese MNCs,” the author makes a distinction between state versus private MNCs from China and compares the two …

of China and the Olympics before and after the Beijing Olympics. Samples of Chinese and Americans were surveyed before … and after the Beijing Summer Olympics concerning their images of the Olympics, China and its people, and China as a … location in China and one foreign country are surveyed. Practical implications – The paper has important implications for both …

involvement. Research limitations/implications – The limitations of this study stem from its being based on ad samples from China …

marketing and advertising standardization. It explores the standardization model (e.g. global, glocal, local, and single case …, Europe, and Asia used in their advertising campaigns targeting two culturally different markets: the United States and China …. Design/methodology/approach – A content analysis of 210 print advertisements compares the extent of standardization in …

investigating the impact of these two cultural values on the perception of luxury among East Asian societies. Specifically the study … contributes to our understanding of the subject by exploring the impact of face saving and group orientation on the perception of …

and crunchiness taste experiences in ten countries (China, Croatia, El Salvador, France, Germany, Japan, Mexico, Thailand …

As more businesses invest in China, there will, of course, be increased marketing opportunities there. But while China …

firms in China to suggest some operational guidelines for international managers.  …

Attempts to segment the female consumers’ market in Greater China (the People’s Republic of China, Taiwan, and Hong …’ market in Greater China. Four distinct segments were identified and these were labelled as “conventional women” (40.7 per …