practices. This dissertation explores how consumer goods companies approach the elusive goal of sustainability and identifies … practices are reported. The findings show that many companies lack a coherent sustainability strategy. Implications of the …

This paper addresses the field of product innovation in the context of current sustainability requirements in order to … conditions, the sustainability aspects related to the product developments are becoming a competitive advantages. The structure …

Corporations increasingly subscribe to the principles of corporate sustainability, which is generally described as the … innovations: products are perceived to be a major source of sustainability issues and crucial for tapping into new customer … segments and new markets. Yet sustainability-oriented innovations are very risky: Not only is the product’s market success …

. Nachhaltige Markenführung und sozial-ökologische Produktleistungen -- 9. Nachhaltige Produktgestaltung -- 10. CSR-Politik in der … - Nachhaltige Produktgestaltung - Sozial-ökologisches Produktdesign - Nachhaltigkeitslabel - CSR und Markenmanagement - Cause …