Showing 16,841 - 16,850 of 17,211
Purpose The purpose of this paper is to explore the impact of social media (SM) adoption in upgrading and innovating selling processes by small- and medium-sized enterprises (SMEs) facing complex and rapidly changing market scenarios. Design/methodology/approach To achieve this goal, the paper...
Persistent link: https://www.econbiz.de/10014844715
business goals among firms in strategic networks by exploring the following research question: How do different business goals … coexist in networks? When joining a strategic network, firms are likely to pursue goals of self–interest, as well as those of … networks. A typology of business goals in networks is developed. Appellations of “Achievers”, “Wishers” and “Harvesters” help …
Persistent link: https://www.econbiz.de/10014844798
innovation networks as represented by their key referents. Research limitations/implications – Further research on this topic … understanding the role of actors in innovation networks, companies could improve their networking strategies and, consequently … networks, with respect to two different levels of analysis, is explored. On the collective-macro level, the set of actors in …
Persistent link: https://www.econbiz.de/10014844802
business practices consider stakeholders in their organisations and business networks, the marketplace and society; and to … and business networks. Design/methodology/approach The study is based on a questionnaire survey targeting large companies … stakeholder dimensions related to business sustainability efforts of organisations, their business networks, marketplace and …
Persistent link: https://www.econbiz.de/10014844818
Purpose – The paper aims to better understand the process of networking by small business with their customers to achieve innovations. In particular the relative roles of face‐to‐face and virtual interaction are to be investigated. Design/methodology/approach – Initially a week of...
Persistent link: https://www.econbiz.de/10014845367
employees’ personal client networks to not only flourish but also contribute to business unit ambidexterity. Originality …
Persistent link: https://www.econbiz.de/10014846929
utilize diverse networks to support internationalization. Such network development and utilization efforts are fundamental to … network studies in the Chinese context that generally put emphasis on strong‐tie and ethnic‐oriented networks, this paper … investigates and explains explicitly the use and effects of both strong‐ and weak‐tie networks in the international development of …
Persistent link: https://www.econbiz.de/10014838236
notion of social capital that facilitates networks' capacity and capabilities for creating, sharing and accessing knowledge … as a whole. Originality/value – First, very little is known about informal networks in knowledge-intensive firms … stretched out in regional/rural settings. Second, the network in this study is different from many networks identified in the …
Persistent link: https://www.econbiz.de/10014840509
Argues that the ability of a firm to develop and manage relations with key suppliers, customers and other organizations and to deal effectively with the interactions among these relations is a core competence of a firm – one that has a direct bearing on a firm’s competitive strength and...
Persistent link: https://www.econbiz.de/10014842655
A potential weakness of marketing in the strategy dialogue has been a tendency on the part of marketing scholars to stay with outmoded frameworks. As the economy is decreasingly influenced by industrial value creation and increasingly influenced by knowledge creation and dissemination, the role...
Persistent link: https://www.econbiz.de/10014842660