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Online product reviews and their impact on third party sellers using natural language processing

Nellutla, Akash Phaniteja; Hudnurkar, Manoj; Ambekar, … - In: International journal of business intelligence research … 12 (2021) 1, pp. 26-47

Persistent link: https://www.econbiz.de/10012508241

Cutting-edge research in social media and interactive marketing : a review and research agenda

Peltier, James; Dahl, Andrew J; Drury, Lauren; Khan, Tracy - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 900-944

Persistent link: https://www.econbiz.de/10015062986

Fall and redemption : monitoring and engaging in social media conversations during a crisis

Canhoto, Ana Isabel Domingos; Vom Lehn, Dirk; Kerrigan, … - In: Cogent business & management 2 (2015), pp. 1-16

paper presents a framework for crisis management that incorporates insights from research on social media users’ behaviour … theoretical understanding of crisis management to consider the role of social media as both a cause and a solution to those crises …. Moreover, it bridges information management theory and practice, providing practical managerial guidance on how to monitor and …

Persistent link: https://www.econbiz.de/10012036517

The competitive effects of online reviews on hotel demand

Cho, Sanghoon; Pekgün, Pelin; Janakiraman, Ramkumar; … - In: Journal of marketing 88 (2024) 2, pp. 40-60

Persistent link: https://www.econbiz.de/10014582896

Stars, votes, and badges : how online badges affect hotel reviewers

Schuckert, Markus; Liu, Xianwei; Law, Chun Hung Roberts - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 440-452

Persistent link: https://www.econbiz.de/10011517118

Influencer marketing as a modern phenomenon in reputation management

Vodák, Josef; Čakanová, Lucia; Pekár, Miroslav; … - In: Managing global transitions : international research journal 17 (2019) 3, pp. 211-220

Persistent link: https://www.econbiz.de/10012200760

Social media development paths in banks

Angelini, Antonella; Ferretti, Paola; Ferrante, Gabriele; … - In: Journal of promotion management : JPM 23 (2017) 3, pp. 345-358

Persistent link: https://www.econbiz.de/10011729563

How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany

Pakura, Stefanie; Rudeloff, Christian - In: Journal of small business and entrepreneurship : JSBE 35 (2023) 2, pp. 153-180

Persistent link: https://www.econbiz.de/10014234756

Specifics of online reputation management of hotel services intermediaries and their role in reputation creation

Kvítková, Zuzana; Petrů, Zdenka - In: Online reputation management in destination and …, (pp. 91-110). 2023

Persistent link: https://www.econbiz.de/10014284888

Learning from online ratings

Hui, Xiang; Klein, Tobias J.; Stahl, Konrad - 2024

Online ratings play an important role in many markets. However, how fast they can reveal seller types remains unclear. To study this question, we propose a new model in which a buyer learns about the seller’s type from previous ratings and her own experience and rates the seller if she learns...

Persistent link: https://www.econbiz.de/10014556695