Claims oder Slogans sind auf das Minimum verkürzte, kondensierte Aussagen über ihre Marken und damit in sich geschlossene sprachliche Kunstwerke, die sogar lyrischen Charakter haben können. Die Autoren zeigen, wie ein passender und zudem origineller und einzigartiger Claim erschaffen werden...

Some (large) EU governments are making the case for digital companies to pay "their fair share of tax". The key underlying assumption is that companies in the digital space are not doing so right now. Governments also assume that there is a substantial source of untaxed profits that is waiting...

South Africa's trade barriers are still relatively high compared to other emerging market economies, and its industrial policy still preferentially treats certain industries. Based on a static GTAP model, we estimate the economic impact of further trade liberalization on the South African...

From a retrospective perspective, effective future fiscal cooperation in Europe is not likely to stand a chance. Focusing on the Stability and Growth Pact (SGP, the Pact), this paper studies the determinants of national policymakers' changing commitment to a multilateral fiscal rule, referred to...

This paper studies the impact of political events that systematically undermined the Stability and Growth Pact (SGP) on the euro's foreign exchange expectation bias for the period 2001 to 2005. Our findings suggest that euro foreign exchange markets were attentive to the political dispute over...

These days, plenty of cognoscenti in academia and politics share the common concern that the build-up of global macroeconomic imbalances threatens the international economy. While there is broad disagreement on the essence of what an imbalance exactly is, the term is generally associated with...

The EU's Mobility Package 1 legislative proposal was once intended to improve the working conditions of truck and small-van drivers in the EU. Initially, the European Commission also aimed at securing a smooth and non-discriminatory functioning of the Single Market. Some provisions of the...