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Patterns of Vietnamese buying behaviors on luxury branded products
Tuu, Ho Huy; Olsen, Svein Ottar; Cong, Le Chi - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 4, pp. 778-795
Purpose The purpose of this paper is to discuss and test the combined effects of openness to experience (OE) and power … products in Vietnam. Design/methodology/approach Based on a self-administered survey data of 207 Vietnamese consumers, a … and power have both direct and interactive positive influences on the choice of luxury product attributes. In particular …
Persistent link: https://www.econbiz.de/10014675330
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Signaling norm salience through perceived peer counterfeit consumption
Khan, Sameeullah; Fazili, Asif Iqbal; Bashir, Irfan - In: The journal of product & brand management 32 (2023) 6, pp. 812-827
Persistent link: https://www.econbiz.de/10014315449
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How power distance belief, self-construal, and relationship norms impact conspicuous consumption
Park, Sehoon; Kim, Chaeyeong; Park, Jane - In: Journal of retailing and consumer services 75 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014373276
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Antecedents and consequences of status consumption among urban Vietnamese consumers
Nguyen Thi Tuyet Mai; Tambyah, Siok Kuan - In: Organizations and markets in emerging economies 2 (2011) 1, pp. 75-98
Persistent link: https://www.econbiz.de/10009375244
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Attitudes and purchase intention towards counterfeiting luxurious fashion products in Vietnam
Nguyen Minh Ha; Huynh Luong Tam - In: International journal of economics and finance 7 (2015) 11, pp. 207-221
Persistent link: https://www.econbiz.de/10011401454
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The influence of face and group orientation on the perception of luxury goods : a four market study of East Asian consumers
Monkhouse, Lien Le; Barnes, Bradley R.; Stephan, Ute - In: International marketing review 29 (2012) 6, pp. 647-672
Persistent link: https://www.econbiz.de/10009678937
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Understanding Luxury Consumption Based on Income : Empirical Evidences from Young Vietnamese
Trinh, Viet Dung - 2017
conceptualize luxury consumption behavior in Vietnam by examining the relationships between materialism, perfectionism, hedonism …
Persistent link: https://www.econbiz.de/10012963426
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Technology readiness and purchase intention : role of perceived value and online satisfaction in the context of luxury hotels
Pham, Long; Williamson, Stan; Lane, Peggy; Limbu, Yam; … - In: International journal of management and decision making … 19 (2020) 1, pp. 91-117
Persistent link: https://www.econbiz.de/10012177880
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Antecedents of the intention and behavior toward purchase of counterfeit luxury goods in an emerging economy : a study of young Vietnamese consumers
Nguyen Thi Tuyet Mai; Nguyen Hoang Linh - In: Organizations and markets in emerging economies 8 (2017) 2, pp. 207-224
consumers in Vietnam, an Asian emerging economy. The data was obtained from university undergraduate students in Hanoi, the … capital of Vietnam. The results of structural equation modeling show support for most of our hypotheses. The findings indicate …
Persistent link: https://www.econbiz.de/10012193941
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The pursuit of counterfeited luxury : an examination of the negative side effects of close consume-brand connections
Randhawa, Praneet; Calantone, Roger J.; Voorhes, Clay M. - In: Journal of business research : JBR 68 (2015) 11, pp. 2395-2403
Persistent link: https://www.econbiz.de/10011389414