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Making progress in marketing r...
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Consumer behaviour
19
Konsumentenverhalten
17
Viral marketing
11
Virales Marketing
11
Beziehungsmarketing
6
Relationship marketing
6
Verbraucherverhalten
6
Advertising
5
Marketing
5
Werbung
5
Brand
4
Markenartikel
4
Measurement
4
Messung
4
WOM
4
Word of mouth
4
Advertising effects
3
Agent-based modeling
3
Agent-based modelling
3
Brand image
3
Brand management
3
E-commerce
3
Electronic Commerce
3
Markenführung
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Social Web
3
Social web
3
Werbewirkung
3
ABM
2
Agentenbasierte Modellierung
2
Asymmetric information
2
Asymmetrische Information
2
Confidence
2
Customer retention
2
Dienstleistungsqualität
2
Diffusion
2
Modelling assumptions
2
Service quality
2
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Undetermined
22
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3
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Article
62
Book / Working Paper
12
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Article in journal
31
Aufsatz in Zeitschrift
31
Lehrbuch
4
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3
research-article
3
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2
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2
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1
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1
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1
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1
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1
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Language
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English
48
Undetermined
26
Author
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East, Robert
51
Ang, Lawrence
22
Lomax, Wendy
20
Romaniuk, Jenni
12
Uncles, Mark D.
12
Hammond, Kathy
10
Buttle, Francis
5
Wright, Malcolm
5
Dubelaar, Chris
4
Harris, Patricia
4
Uncles, Mark
4
Vanhuele, Marc
4
Goodey, Caroline
3
Koslow, Scott
3
Willson, Gill
3
Buttle, Francis A.
2
Dall'Olmo Riley, Francesca
2
Hand, Chris
2
Hogg, Annik
2
Iriana, Reiny
2
Korkofingas, Con
2
Lee, Boon-Chye
2
Lee, Boon-chye
2
Parker, John
2
Chawdhary, Rahul
1
Clemence, Maria
1
Clemente, Maria
1
East, R.
1
Eisend, Martin
1
Gendall, Philip
1
Grandcolas, Ursula
1
Hamilton, Will
1
Hellmann, Andreas
1
Kalafatis, Stavros
1
Kalafatis, Stavros P.
1
Kanbaty, Majid
1
Kopka, Julian Felix
1
Langner, Tobias
1
Nguyen, Cathy
1
Pollard, Michael
1
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School of Accounting, Economics, and Finance, University of Wollongong
1
University of Wollongong / Department of Economics
1
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Journal of marketing management : MM
19
Australasian marketing journal
6
International journal of market research : JMRS ; the journal of the Market Research Society
5
European Journal of Marketing
4
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of Economic Psychology
4
Journal of advertising research
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Advances in industrial and labor relations
1
Brand management ; Vol. 2
1
Economics Working Papers / School of Accounting, Economics, and Finance, University of Wollongong
1
Economics working paper series ...
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
Journal of Consumer Marketing
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Marketing intelligence & planning
1
Marketing theory
1
Meditari accountancy research
1
Psychology & marketing
1
The marketing review
1
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ECONIS (ZBW)
39
OLC EcoSci
21
RePEc
5
Other ZBW resources
5
USB Cologne (EcoSocSci)
4
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1
Investment decisions and the theory of planned behaviour
East, Robert
- In:
Journal of economic psychology : research in economic …
14
(
1993
)
2
,
pp. 337-375
Persistent link: https://www.econbiz.de/10001147720
Saved in:
2
Online grocery sales after the pandemic
East, Robert
- In:
International journal of market research
64
(
2022
)
1
,
pp. 13-18
Persistent link: https://www.econbiz.de/10012794294
Saved in:
3
In praise of retrospective surveys
East, Robert
;
Uncles, Mark D.
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 929-944
Persistent link: https://www.econbiz.de/10003786741
Saved in:
4
Measuring the impact of positive and negative word of mouth on brand purchase probability
East, Robert
;
Hammond, Kathy
;
Lomax, Wendy
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10003809041
Saved in:
5
Testing the market maven concept
Goodey, Caroline
;
East, Robert
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 265-282
Persistent link: https://www.econbiz.de/10003710261
Saved in:
6
Consumer behaviour : applications in marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003556543
Saved in:
7
Market share is correlated with word-of-mouth volume
Uncles, Mark D.
;
East, Robert
;
Lomax, Wendy
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 145-150
Persistent link: https://www.econbiz.de/10008653812
Saved in:
8
Customer loyalty
East, Robert
;
Wright, Mike
;
Vanhuele, M.
-
2010
Persistent link: https://www.econbiz.de/10003924353
Saved in:
9
The NPS and the ACSI : a critique and an alternative metric
East, Robert
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
3
,
pp. 327-346
Persistent link: https://www.econbiz.de/10009160902
Saved in:
10
Reasons for switching service providers
East, Robert
;
Grandcolas, Ursula
;
Dall'Olmo Riley, Francesca
- In:
Australasian marketing journal
20
(
2012
)
2
,
pp. 164-170
Persistent link: https://www.econbiz.de/10009524277
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