Similar Search Results

Lemons on the web : a signalling approach to the problem of trust in internet commerce

Lee, Boon-chye; Ang, Lawrence; Dubelaar, Chris - In: Journal of economic psychology : research in economic … 26 (2005) 5, pp. 607-623

Persistent link: https://www.econbiz.de/10003103441

Brand equity building for new brands via appropriate advertising symbol selection

Rossiter, John R.; Ang, Lawrence - 1992

Persistent link: https://www.econbiz.de/10000845118

Product recall, brand equity, and future choice

Korkofingas, Con; Ang, Lawrence - In: Journal of marketing management : MM 27 (2011) 9/10, pp. 959-975

Persistent link: https://www.econbiz.de/10009349577

Persuasive effects in social media : the case of envy

Singh, Camille; Ang, Lawrence - In: International journal of advertising : the review of … 40 (2021) 1, pp. 81-105

Persistent link: https://www.econbiz.de/10012498503

Single versus multiple measurement of attitudes : a meta-analysis of advertising studies validates the single-item measure approach

Ang, Lawrence; Eisend, Martin - In: Journal of advertising research 58 (2018) 2, pp. 218-227

Persistent link: https://www.econbiz.de/10011884999

The creative search for an insight in account planning : an absorptive capacity approach

Parker, John; Ang, Lawrence; Koslow, Scott - In: Journal of advertising : official publication of the … 47 (2018) 3, pp. 237-254

Persistent link: https://www.econbiz.de/10011930119

How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional

Parker, John; Koslow, Scott; Ang, Lawrence; Tevi, Alexander - In: Journal of advertising research 61 (2021) 1, pp. 30-43

Persistent link: https://www.econbiz.de/10012533653

Lemons on the Web: A Signalling Approach to the Problem of Trust in Internet Commerce

Lee, Boon-Chye; Ang, Lawrence; Dubelaar, Chris - School of Accounting, Economics, and Finance, … - 2004

Asymmetric information is at the heart of situations involving trust. In the case of B2C Internet commerce, the information asymmetry typically relates to the difficulty that consumers have of distinguishing between "trustworthy" and "untrustworthy" Web merchants. The impasse can be resolved by...

Persistent link: https://www.econbiz.de/10005212366

Lemons on the Web: A signalling approach to the problem of trust in Internet commerce

Lee, Boon-Chye; Ang, Lawrence; Dubelaar, Chris - In: Journal of Economic Psychology 26 (2005) 5, pp. 607-623

Persistent link: https://www.econbiz.de/10005317009

A review and analysis of impression management with photographs in sustainability reporting

Kanbaty, Majid; Hellmann, Andreas; Ang, Lawrence - In: Meditari accountancy research 32 (2024) 3, pp. 976-1005

Persistent link: https://www.econbiz.de/10014541605