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Customer retention management processes: A quantitative study
Ang, Lawrence; Buttle, Francis - In: European journal of marketing : EJM 40 (2006) 1-2, pp. 83-99
Persistent link: https://www.econbiz.de/10006075544
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Complaints-handling processes and organisational benefits: An ISO 10002-based investigation
Ang, Lawrence; Buttle, Francis - In: Journal of marketing management : MM 28 (2012) 9, pp. 1021-1043
Persistent link: https://www.econbiz.de/10009999996
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Does organisational culture influence CRM's financial outcomes?
Iriana, Reiny; Buttle, Francis; Ang, Lawrence - In: Journal of marketing management : MM 29 (2013) 3, pp. 467-493
Persistent link: https://www.econbiz.de/10010107620
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Product recall, brand equity, and future choice
Korkofingas, Con; Ang, Lawrence - In: Journal of marketing management : MM 27 (2011) 9, pp. 959-976
Persistent link: https://www.econbiz.de/10009252640
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Take a break, but make it different! Moderating effects of incubation task specificity on advertising idea generation
Schütmaat, Sarah; Kopka, Julian Felix; Ang, Lawrence; … - In: Journal of advertising 52 (2023) 4, pp. 578-593
Persistent link: https://www.econbiz.de/10014339494
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Managing For Successful Customer Acquisition: An Exploration
Ang, Lawrence; Buttle, Francis - In: Journal of marketing management : MM 22 (2006) 3, pp. 295-318
Persistent link: https://www.econbiz.de/10006954721
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Customer retention management processes
Ang, Lawrence; Buttle, Francis - In: European Journal of Marketing 40 (2006) 1/2, pp. 83-99
Purpose – Customer retention has been a significant topic since the mid‐1990s, but little research has been conducted into management processes that are associated with excellent customer retention performance. This research investigates the associations between customer retention outcomes...
Persistent link: https://www.econbiz.de/10014722301
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Rejoinder to 'Comments on Robert East and Annik Hogg: Advertising for economic change'
East, R.; Hogg, Annik - In: Journal of Economic Psychology 21 (2000) 5, pp. 599-602
Persistent link: https://www.econbiz.de/10005323228
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Factors associated with the production of word of mouth
East, Robert; Uncles, Mark; Romaniuk, Jenni; Dall'Olmo … - In: International journal of market research : JMRS ; the … 57 (2015) 3, pp. 439-458
Persistent link: https://www.econbiz.de/10011376263
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Measuring the impact of positive and negative word of mouth : a reappraisal
East, Robert; Uncles, Mark D.; Romaniuk, Jenni; Lomax, Wendy - In: Australasian marketing journal 24 (2016) 1, pp. 54-58
Persistent link: https://www.econbiz.de/10011484650