Purpose Previous research on service multinational corporations (SMNCs) has mainly focused on the entry mode decisions in foreign markets. The purpose of this paper is to examine the cross-border knowledge transfer in franchisee networks in Pakistan. Design/methodology/approach The qualitative...

Purpose The recent increase in the presence of emerging market firms (EMFs) in global markets requires a closer examination of their international marketing strategies (including branding). The purpose of this paper is to examine the factors behind the standardization or adaptation of global...

Purpose The purpose of this paper is to examine the role of big data text analytics as an enabler of knowledge management (KM). The paper argues that big data text analytics represents an important means to visualise and analyse data, especially unstructured data, which have the potential to...

Cross-border transfer and the protection of knowledge are important for multinational enterprises (MNEs) to develop their network partners' capabilities while simultaneously safeguarding competitive advantages. However, they can be challenging for MNEs due to cultural and institutional...