Roach, David C.; Ryman, Joel A.; Makani, Joyline - In: European Journal of Innovation Management 19 (2016) 2, pp. 214-238
and innovation. The purpose of this paper is to first, propose a scale suitable to the explication of the effectuation … construct relative to innovation. Second, it proposes a more parsimonious scale for the measurement of innovation. Third, these … model, which investigates aspects of effectuation as mediators between innovation orientation and product/service innovation …