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Manufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand

Giri, B.C.; Sharma, S. - In: Economic Modelling 38 (2014) C, pp. 102-111

The paper studies a two-echelon supply chain comprising one manufacturer and two competing retailers with advertising cost dependent demand. The manufacturer acts as the Stackelberg leader who specifies wholesale price for each retailer. The two retailers compete with each other in advertising...

Persistent link: https://www.econbiz.de/10010753355

Enriching interactions: Incorporating outcome data into static discrete games

Ellickson, Paul; Misra, Sanjog - In: Quantitative Marketing and Economics 10 (2012) 1, pp. 1-26

Persistent link: https://www.econbiz.de/10010865215

Implications of matching and pricing strategies for multiple-delivery-points service in a freight O2O platform

Li, Jianbin; Zheng, Yuting; Dai, Bin; Yu, Jiang - In: Transportation research / E : an international journal 136 (2020), pp. 1-15

Persistent link: https://www.econbiz.de/10012233614

Refining the freeloading and no purchase behavior in pay as you wish pricing

Wagner, Udo; Akbari, Karl - In: Review of managerial science : RMS 18 (2024) 6, pp. 1769-1799

Persistent link: https://www.econbiz.de/10014552631

The pay what you want pricing strategy applied to digital products : an essay

Torres, Ana Isabel; Barros, César Lapa; Silva, Amélia … - In: Journal of revenue and pricing management 21 (2022) 5, pp. 529-537

Persistent link: https://www.econbiz.de/10013390681

Influencer selection and strategic analysis for live streaming selling

Ye, Fei; Ji, Li; Ning, Yu; Li, Yina - In: Journal of retailing and consumer services 77 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014462286

The retailer's trade-in activity under the manufacturer's upgrading strategy

Yang, Feng; Wu, Xiang; Shan, Feifei - In: Journal of modelling in management 18 (2023) 5, pp. 1420-1453

Persistent link: https://www.econbiz.de/10014380951

An analysis of pricing strategy for bike-sharing services : the role of the inconvenience cost

Dong, Zhongpeng; Fan, Zhi-Ping; Wang, Ningning - In: Transportation research / E : an international journal 175 (2023), pp. 1-22

Persistent link: https://www.econbiz.de/10014381978

Has the yen depreciation of recent years improved Japan's trade balance? : testing the J-curve effect

Kubo, Akihiro - In: Applied economics letters 30 (2023) 10, pp. 1293-1297

Persistent link: https://www.econbiz.de/10014304230

Price Bundling Theory Applied to Retail Banking

Mankila, Merja - Handelshögskolan, Göteborgs Universitet - 1999

The current report presents a theoretical and empirical investigation of a pricing method called price bundling and its application in retail banking in Sweden and Finland. <p> <p> Price bundling was found to be an appropriate model for banks since by price bundling it was possible to reduce selling,...</p></p>

Persistent link: https://www.econbiz.de/10005802335