Dubas, Khalid M.; Ghani, Waqar I.; Davis, Stanley; … - In: Journal of Marketing for Higher Education 8 (1998) 4, pp. 49-59
<title>ABSTRACT</title> This paper evaluates the market orientation of the Executive MBA program offered at Saint Joseph's University (Philadelphia) using input from a study of current and past students. The EMBA program was evaluated in terms of twelve skills and knowledge areas measuring effective managerial...