Lynch, J.; Mason, R.J.; Beresford, A.K.C.; Found, P.A. - In: International Journal of Production Economics 137 (2012) 1, pp. 145-156
Business Orientation essentially characterises the pervading culture or style of an organisation. There are many types of Business Orientation, such as marketing orientation, production orientation or relationship orientation. The dominant presence of any of these alternative types of Business...
