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Comparing consumer evaluations...
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Consumer behaviour
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11,261
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11,149
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130
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119
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116
Phau, Ian
113
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105
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103
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101
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97
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96
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88
Lusk, Jayson L.
85
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84
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81
Khare, Arpita
80
Bruhn, Manfred
78
Usman, Osly
78
Loureiro, Sandra Maria Correia
76
Keller, Kevin Lane
74
Bagozzi, Richard P.
72
Grewal, Dhruv
72
Bruwer, Johan
71
Dwivedi, Yogesh Kumar
71
Laroche, Michel
71
Meffert, Heribert
71
Nayga, Rodolfo M.
71
Septianto, Felix
71
Paul, Justin
69
Rajagopal
69
Wansink, Brian
69
Agarwal, Sumit
67
Pelsmacker, Patrick de
67
Stavins, Joanna
67
Tomczak, Torsten
67
Verhoef, Peter C.
67
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64
Bang, Nguyen
63
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IGI Global
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Haufe-Lexware GmbH & Co. KG
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RWTH Aachen
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10
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10
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9
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9
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9
Shaker Verlag
9
Technische Universität Braunschweig
9
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Journal of business research : JBR
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Journal of retailing and consumer services
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International journal of hospitality management
831
International journal of consumer studies
771
Psychology & marketing
742
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NBER working paper series
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European Journal of Marketing
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Asia Pacific journal of marketing and logistics
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Tourism management : research, policies, practice
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Journal of travel and tourism marketing
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Journal of Product & Brand Management
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Journal of marketing management : MM
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Management science : journal of the Institute for Operations Research and the Management Sciences
354
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
352
Journal of retailing
344
Journal of marketing communications
340
Journal of marketing
338
Journal of international consumer marketing
332
Journal of the Academy of Marketing Science
328
Marketing intelligence & planning
328
Cogent business & management
327
Journal of fashion marketing and management
321
Marketing letters : a journal of research in marketing
316
International journal of retail & distribution management
311
Journal of consumer behaviour : an international research review
305
The international review of retail, distribution and consumer research
305
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
302
The journal of consumer marketing
300
International journal of contemporary hospitality management
289
International Journal of Retail & Distribution Management
287
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ECONIS (ZBW)
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Other ZBW resources
3,968
USB Cologne (EcoSocSci)
1,890
RePEc
834
EconStor
742
BASE
137
OLC EcoSci
43
USB Cologne (business full texts)
21
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Showing
1
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10
of
103,586
Sort
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date (newest first)
date (oldest first)
1
Consumer attitude towards brand extension : a comparative study of fast moving consumer goods, durable goods and services
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Journal of Indian business research
5
(
2013
)
3
,
pp. 177-197
Persistent link: https://www.econbiz.de/10010364809
Saved in:
2
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
3
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
4
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
5
Exploring ethnic consumer response to crossover brand extensions
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana
; …
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 457-463
Persistent link: https://www.econbiz.de/10010362110
Saved in:
6
Reciprocal effects of media extensions
Lee, Ya-Ching
- In:
Eurasian business review
1
(
2011
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010369978
Saved in:
7
The impact of repeated ad exposure on spillover from low fit extensions to a global brand
Lane, Vicki R.
;
Fastoso, Fernando
- In:
International marketing review
33
(
2016
)
2
,
pp. 298-318
Persistent link: https://www.econbiz.de/10011518668
Saved in:
8
Predicting retail brand extension strategy success : a consumer based model
Mitchell, Vincent-Wayne
;
Edelman, Dan
;
Chaudhury, Amita
- In:
Journal of customer behaviour
13
(
2014
)
2
,
pp. 93-111
Persistent link: https://www.econbiz.de/10010415668
Saved in:
9
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
10
How less congruent new products drive brand engagement : the role of curiosity
Gerrath, Maximilian H. E. E.
;
Biraglia, Alessandro
- In:
Journal of business research : JBR
127
(
2021
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
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