The purpose of this bibliometric study is to investigate the state of the art in the subject of sustainable marketing in the scientific search engines Scopus and Web of Science. A literature search was carried out in the aforementioned search engines. The applied methodology was the bibliometric...

Purpose: This research contributed to the customer decision-making style (CDMS) theory in the online framework (eCDMS) to unravel new orientations and segmentation to generate marketing innovation strategies for the new normal firms.Methodology: It is based on a literature review designing a...

Purpose. A theoretical-argumentative approach is made on the importance of annexing in the biocultural community protocols (PCB), the realization of circular and inclusive businessinnovation (iNCI) in Mexico.Methodology. Literature on PCBs is reviewed, with methods for evaluating biological...

Organizations are adopting new business models focused on sustainable entrepreneurship, that is, more friendly to the planet, which coerces innovation in new entrepreneurial ecosystems by integrating a vision of a collaborative and circular economy.The purpose of this bibliometric study is to...

Introduction: The main research purpose is the identification of the Key Success Factors (KSF) for Social Impact Startups (SST) and how they face an emergency context (like COVID-19 pandemic) under female management as Business Model Innovation (BMI) design to the next normalMethodology: This...

This paper proposes a construct relating four main factors, Knowledge Management (KMG), Management Innovation (MGI), Key Performance indicators of a Public Research Organization (KPIPRO) as boosters of the National Competitiveness Model (NCM) in firms who serve the PROs in Mexico. The...

Purpose. This research aims to probe a framework explaining how the social media user professionals in digital marketing and e-business can use social media information literacy (SMIL) for business decisions under COVID-19 times as innovation skills to combat fake news narratives (FKN) to the...

Purpose. This document aims to propose a reflection on how important it is for emerging countries to protect their traditional knowledge and the potential it must generate resulting innovation.Methodology. The mentioned above is based on defining what traditional knowledge is, the scope and...

Purpose: This study determines the different combinations and levels of key fail factors (KFF) as the opposite as key success factors (KSF), between Mexican and American social impact startups (SIS) in COVID-19 pandemic times, as the source of innovation strategies. Methodology: It is based on...

Purpose. The purpose of this work is to demonstrate the structure of knowledge based on graphics and the evolution of the valuation of innovation patents in public research centers. The final document is a product of VOSviewer software to analyze the availability of innovation patent valuation...