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Unraveling the dynamic and contingency mechanism between service experience and customer engagement with luxury hotel brands
Le, Angelina Nhat Hanh; Nguyen Huu Khoi; Nguyen Dong Phong - In: International journal of hospitality management 99 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10013328004
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Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang - In: Journal of strategic marketing 30 (2022) 8, pp. 782-806
Persistent link: https://www.econbiz.de/10013492890
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The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man; Zhang, Tracy Junfeng; Yeung, Raissa … - In: Journal of consumer marketing 40 (2023) 7, pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
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Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny; Samudro, Andreas - In: The journal of business & industrial marketing 39 (2024) 2, pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
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Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik; Lee, Seoki - In: International journal of hospitality management 108 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
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Relational cohesion between users and smart voice assistants
Hernández Ortega, Blanca; Aldas-Manzano, Joaquin; … - In: The journal of services marketing 36 (2022) 5, pp. 725-740
Persistent link: https://www.econbiz.de/10013407596
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Customer engagement in idea contests : emotional and behavioral consequences of idea rejection
Schaarschmidt, Mario; Dose, David - In: Psychology & marketing 40 (2023) 5, pp. 888-909
Persistent link: https://www.econbiz.de/10014290868
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Tourist personality, value co-creation, and emotional well-being
Uslu, Abdullah; Tosun, Petek - In: International journal of consumer studies 48 (2024) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10014465867
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How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
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What drives retailer loyalty? : a meta-analysis of the role of cognitive, affective, and social factors across five decades
Liu-Thompkins, Yuping; Khoshghadam, Leila; Shoushtari, … - In: Journal of retailing 98 (2022) 1, pp. 92-110
Persistent link: https://www.econbiz.de/10013207543