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The role of customers in co-cr...
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31
Unraveling the dynamic and contingency mechanism between service experience and customer engagement with luxury hotel brands
Le, Angelina Nhat Hanh
;
Nguyen Huu Khoi
;
Nguyen Dong Phong
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013328004
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32
Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 782-806
Persistent link: https://www.econbiz.de/10013492890
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33
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
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34
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
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35
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
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36
Relational cohesion between users and smart voice assistants
Hernández Ortega, Blanca
;
Aldas-Manzano, Joaquin
; …
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 725-740
Persistent link: https://www.econbiz.de/10013407596
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37
Customer engagement in idea contests : emotional and behavioral consequences of idea rejection
Schaarschmidt, Mario
;
Dose, David
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 888-909
Persistent link: https://www.econbiz.de/10014290868
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38
Tourist personality, value co-creation, and emotional well-being
Uslu, Abdullah
;
Tosun, Petek
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465867
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39
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
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40
What drives retailer loyalty? : a meta-analysis of the role of cognitive, affective, and social factors across five decades
Liu-Thompkins, Yuping
;
Khoshghadam, Leila
;
Shoushtari, …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 92-110
Persistent link: https://www.econbiz.de/10013207543
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