This paper adds to the emerging discussion of the Quadruple Helix framework by arguing for a clear distinction between the intermediators (“consortia”) that coordinate public, academic, industrial, and civil society resources and those actors that belong to the Civil Society Helix. The...

Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In order to achieve this goal, an empirical...

Purpose This study aims to bridge the gaps in the extant literature on memorable tourism experiences (MTEs) and Airbnb by exploring the sources of negative memorable Airbnb experiences among Finnish guests. Design/methodology/approach This study used a qualitative approach and used data...