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Gender as a moderating element of customer satisfaction with electronic banking? An empirical study

Liébana-Cabanillas, Francisco; Martínez-Fiestas, Myriam; … - In: The International Journal of Management Science and … (2012) 5-(Jul-Sep), pp. 1-34

The importance of Electronic Banking as an alternative channel for marketing products and services, along with the associated cost savings, has brought about significant changes in the financial sector in recent years. Electronic Banking has become a differentiator among financial institutions,...

Persistent link: https://www.econbiz.de/10010368690

Improving the effectiveness of advertising in Internet social networking

Rejón-Guardia, Francisco; Sánchez-Fernández, Juan; … - 2012

Persistent link: https://www.econbiz.de/10009488306

Gender as a moderating element of customer satisfaction with electronic banking? : an empirical study

Liébana-Cabanillas, Francisco; Martínez-Fiestas, Myriam; … - In: The international journal of management science and … (2012) 5, pp. 1-34

Persistent link: https://www.econbiz.de/10010353797

Online advertising intrusiveness and consumers' avoidance behaviors

Rejón-Guardia, Francisco; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 565-586). 2014

Persistent link: https://www.econbiz.de/10010234029

An integrated review of the efficacy of Internet advertising : concrete approaches to the banner ad format and the context of social networks

Rejón-Guardia, Francisco; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 523-564). 2014

Persistent link: https://www.econbiz.de/10010234031

Understanding the green buying behavior of younger Millennials from India and the United States : a structural equation modeling approach

Muralidharan, Sidharth; Rejón-Guardia, Francisco; Xue, Fei - In: Journal of international consumer marketing 28 (2016) 1, pp. 54-72

Persistent link: https://www.econbiz.de/10011459984

The pervasive influence of electronic word of mouth (eWOM) on today's social consumer

Rejón-Guardia, Francisco; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 821-839). 2014

Persistent link: https://www.econbiz.de/10010234600

Virtual reality in tourism : centennials acceptance

Rejón-Guardia, Francisco; García-Sastre, María Antonia; … - In: Tourism analysis : an interdisciplinary tourism & … 25 (2020) 2/3, pp. 335-344

Persistent link: https://www.econbiz.de/10012438174

Ibiza dances to the rhythm of pedals : the motivations of mountain biking tourists competing in sporting events

Rejón-Guardia, Francisco; Alemany-Hormaeche, Margarita; … - In: Tourism management perspectives : TMP 36 (2020), pp. 1-14

Persistent link: https://www.econbiz.de/10012421395

Theactive senior tourist: the case of the Balearic Islands

Rejón-Guardia, Francisco; García-Sastre, María Antonia; … - In: Tourist behavior : an experiential perspective, (pp. 173-186). 2018

Persistent link: https://www.econbiz.de/10011856680