Clampin, David; White, Nicholas J. - In: Journal of Historical Research in Marketing 9 (2017) 4, pp. 386-424
Purpose The purpose of this paper is to explore the nature of marketing communications of British shipping lines in the … survey of >450 posters plotting the shifting nature of advertising messages over this long period in response to the market … shipping lines throughout the timeframe, at odds with trends elsewhere. What stands out is the widespread criticism of the time …