Panda, Swati; Pandey, Satyendra C. - In: Young Consumers 18 (2017) 4, pp. 425-438
Purpose The purpose of the paper is to explore various motivations that influence college students to spend more time … watching. College students engage in binge watching because of the various gratifications that it promises. This paper … mixed method approach. The first stage involved qualitative interviews and focused group discussions with college students …