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Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan; Cheong, Yunjae; Lim, Joon Soo - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
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Advertising spending efficiency among top US advertisers from 1985 to 2012 : overspending or smart managing?
Cheong, Yunjae; De Gregorio, Federico; Kim, Kihan - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 344-358
Persistent link: https://www.econbiz.de/10010469997
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Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie; Cheong, Yunjae - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
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The state of media planning research : a 16-year assessment, 1992 - 2007
Cheong, Yunjae; Kim, Kihan - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 227-247
Persistent link: https://www.econbiz.de/10009671479
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The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung; Kim, Hyuksoo; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 40 (2021) 6, pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
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Intraorganizational conflict within advertising agencies : antecedents and outcomes
De Gregorio, Federico; Cheong, Yunjae; Kim, Kihan - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 19-34
Persistent link: https://www.econbiz.de/10009738529
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Sports sponsorship and the risks of ambush marketing : the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards...
Yun, Lira; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 39 (2020) 7, pp. 921-942
Persistent link: https://www.econbiz.de/10012395587
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An analysis of media violence in commercials aired during the telecasts of sports events
Cheong, Yunjae; Combs, Justin - In: Journal of marketing communications 22 (2016) 6, pp. 602-625
Persistent link: https://www.econbiz.de/10011613215
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User-generated product reviews on the internet : the drivers and outcomes of the perceived usefulness of product reviews
Kim, Kihan; Cheong, Yunjae; Kim, Hyuksoo - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 227-245
Persistent link: https://www.econbiz.de/10011689788
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Factors affecting sportswear buying behavior : a comparative analysis of luxury sportswear
Lim, Choong Hoon; Kim, Kihan; Cheong, Yunjae - In: Journal of business research : JBR 69 (2016) 12, pp. 5793-5800
Persistent link: https://www.econbiz.de/10011597512