This case portrays the experimental foray of Eveready Industries Limited in a new line of business when faced with dire consequences of survival of its core battery business. The battery business was severely hit because of cheap Chinese imports and from a position of domestic market leader,...

Componovation is a semi structured path of innovation prevalent in many emerging markets. Firms in emerging markets often face severe resource constraints, are bereft of proprietary technology and cannot exercise adequate market power because of institutional voids, yet they are able to compete...