demonstrate that worry induces young consumers’ identification with peers, and is more related to youth’s purchase intention for …Purpose The purpose of this research is to examine the role of worry versus sadness in influencing young consumers …’ purchase decisions and to clarify the differences across the worry–consumption versus the sadness–consumption relationships …

In this paper I analyze adolescent peer effects on cigarette consumption while considering the 'popularity' of peers … data include the social network of each school, which we use to measure peers' popularity from network centrality measures …, in particular weighted-eigenvector centrality. We use lagged peers' behavior at the grade level to alleviate potential …