The early days of tourism development had a naïve vision of tourism’s impacts on society in terms of economic, social …, and environmental benefits. Time has passed, and we have learnt lessons regarding the success and failure of tourism … development. Mass tourism development has pros and cons and is not necessarily the optimal development model. Alternative …

and Identity Building -- 2. China’s Tourism and Heritage Tourism Development -- 3. Traditional and Political Philosophies … continuities and changes in Chinese society and to graduate students and researchers in tourism, cultural studies and China studies …Frontmatter -- Contents -- Figures and Tables -- Acknowledgements -- Preface -- Introduction -- 1. Tourism, Modernity …