"Short, factual description of the book (summary of what it includes, without subjective or promotional language.) This classic but thoroughly updated introductory text is designed so students will understand sport management as a field of study and a vibrant professional environment. It...

Sportmarketing im Zentrum verschiedener Märkte -- Grundlagen des Sportmarketing -- Leistungsaspekte im Sportmarketing -- Preise und Verträge im Sportmarketing -- Kommunikationsthemen im Sportmarketing -- Vertriebswege im Sportmarketing -- Perspektiven des Sports – Chancen und Risiken im...

This Palgrave Pivot surveys facts and cases exhibiting and exemplifying corruption in sport. The standard economic theory (economics of crime, game theory) is introduced alongside the economic methods (sanctions, etc.) which are currently derived from it to combat corrupt sport and their...