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The roles of social media influencers on online fundraising in Indonesia
Cheah, Joyce Lynn-Sze; Nurul Nazielah Bt Fathi - In: Journal of Indonesian economy & business 38 (2023) 2, pp. 105-118
Persistent link: https://www.econbiz.de/10014288330
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Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.; Lee, Seung Yoon; Roy, Subroto - 2021
Persistent link: https://www.econbiz.de/10012629950
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Social Media, Signaling, and Donations : Testing the Financial Returns on Nonprofits’ Social Media Investment
Harris, Erica; Neely, Daniel; Saxton, Gregory D. - 2021
variables, finding that social media substitutes for traditional fundraising expenditures. These results carry implications for …
Persistent link: https://www.econbiz.de/10013213017
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A Large-Scale Field Experiment to Evaluate the Effectiveness of Paid Search Advertising
Coviello, Lorenzo - 2017
Companies spend billions of dollars online for paid links to branded search terms. Measuring the effectiveness of this marketing spending is hard. Blake, Nosko and Tadelis (2015) ran an experiment with eBay, showing that when the company suspended paid search, most of the traffic still ended up...
Persistent link: https://www.econbiz.de/10012944620
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A large-scale field experiment to evaluate the effectiveness of paid search advertising
Coviello, Lorenzo; Genîzî, Ûrî; Götte, Lorenz - 2017
Companies spend billions of dollars online for paid links to branded search terms. Measuring the effectiveness of this marketing spending is hard. Blake, Nosko and Tadelis (2015) ran an experiment with eBay, showing that when the company suspended paid search, most of the traffic still ended up...
Persistent link: https://www.econbiz.de/10011735935
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Positioning in market space : the evaluation of Swedish universities' online brand personalities
Opoku, Robert A.; Hultman, Magnus; Saheli-Sangari, Esmail - In: Journal of marketing for higher education 18 (2008) 1, pp. 124-144
Persistent link: https://www.econbiz.de/10003777882
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Developing an effective and affordable search engine marketing strategy for nonprofits
McMahon, Dave; Griffy-Brown, Charla - In: International journal of internet marketing and … 5 (2009) 1, pp. 113-130
Persistent link: https://www.econbiz.de/10003812640
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Social Software im Marketing : Studenten-Weblogs als Instrument des Hochschulmarketings
Liebig, Torsten - 2007 - Orig.-Ausg.
Persistent link: https://www.econbiz.de/10003417092
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Effective online communications
Kenyon, John - In: Managing technology to meet your mission : a strategic …, (pp. 213-243). 2009
Persistent link: https://www.econbiz.de/10003916786
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Marketing churches on the Internet : an analysis of the dialogic potential of Christian web sites
Waters, Richard D.; Tindall, Natalie T. J. - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 369-381
Persistent link: https://www.econbiz.de/10008736596