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We present evidence from a natural field experiment designed to shed light on the efficacy of fundraising schemes in … opera attendees a letter describing a charitable fundraising project organized by the opera house. Recipients were randomly … fundraising ; natural field experiment …
Persistent link: https://www.econbiz.de/10009154560
our theoretical model. The implications for fundraising managers are that the optimal design of fundraising campaigns …
Persistent link: https://www.econbiz.de/10014458803
Persistent link: https://www.econbiz.de/10012860047
Previous studies of charitable giving have focused on middle or higher income earners in Western countries, neglecting the poor. Despite this focus, the lowest income groups are often shown to contribute substantial shares of their income to charitable causes. In a large-scale natural field...
Persistent link: https://www.econbiz.de/10012864787
Some companies engage in mass fundraising — where thousands of recipients are asked to make small donations — in … research uncovered significant “ask avoidance” which, if present, could imply that fundraising activities may harm a company …
Persistent link: https://www.econbiz.de/10012864789
local areas in England and over 21 weeks. First, we varied the fundraising appeal to either include or exclude a reference …
Persistent link: https://www.econbiz.de/10012821969
In an artefactual field experiment, we implemented a crowdfunding campaign for an institute's summer party and compared donation and contribution framings. We found that the use of the word 'donation' generated higher revenue than the use of 'contribution'. While the individuals receiving the...
Persistent link: https://www.econbiz.de/10012799237
Do donors examine a single ask to donate in isolation or do they consider that other and future asks may come along? In the first year of our field experiment, we vary whether or not potential donors are informed that the ask will be repeated in the following year. This information has dramatic...
Persistent link: https://www.econbiz.de/10012955884
In an artefactual field experiment we implement a crowdfunding campaign for a club good-an institute's summer party with free food, drinks, and music-and compare "donation" and "contribution" framings. We find that the "donation" frame generates higher income than the "contribution" frame. While...
Persistent link: https://www.econbiz.de/10012212138
Some companies engage in mass fundraising in addition to their core business. Via a corporate social responsibility … (CSR) channel this may increase sales. However, ask avoidance, if present, could imply that fundraising activities may harm …
Persistent link: https://www.econbiz.de/10012624786