Similar Search Results

Arli, Denni; Cherrier, Helene; Tjiptono, Fandy - In: Marketing Intelligence & Planning 34 (2016) 1, pp. 61-79

effect of affective and self-presentation attitudes towards luxury brand purchase intention. Design … positively to affective attitudes towards luxury brands while extrinsic religiousness was positively related to self …-presentation attitudes. Affective attitude and self-presentation were positively related to consumer intention to purchase luxury brands …

Persistent link: https://www.econbiz.de/10014947545

Authenticity/ الصحة as a criterion variable for Islam and Roman Catholic theology of the workplace analysis

Tackney, Charles Thomas; Shah, Imran - In: Management Research Review 40 (2017) 8, pp. 907-932

Purpose Authenticity/ الصحة (as-sehah) serves as a criterion or predictor variable for the purpose of a comparative theological investigation of employment relations parameters in light of social teachings from Sunni Islam and Roman Catholicism. Authenticity finds initial, shared...

Persistent link: https://www.econbiz.de/10014952540

Single case research methodology: a tool for moral imagination in business ethics

Retolaza, Jose Luis; San-Jose, Leire - In: Management Research Review 40 (2017) 8, pp. 890-906

theoretical approach of the use of single case applied to corporate management based on religion and spirituality inclusion …

Persistent link: https://www.econbiz.de/10014952677

Theological Librarians and the Internet: Implications for Practice

Cronau, Deborah A. - In: Online Information Review 26 (2002) 4, pp. 281-281

Persistent link: https://www.econbiz.de/10014966348

Attitudes toward church advertising in Hong Kong

Au, Alan K.M. - In: Marketing Intelligence & Planning 18 (2000) 1, pp. 39-44

Investigates whether there is any room for church advertising in Hong Kong. The research was a cross‐sectional survey and questionnaires were used as the instrument to collect the required data. The results clearly demonstrated that church advertising should be further developed. But, the...

Persistent link: https://www.econbiz.de/10014945743

Pimps for paradise: missionaries, monetary funds, and marketers

Belk, Russell W. - In: Marketing Intelligence & Planning 18 (2000) 6/7, pp. 337-345

Missionaries, monetary funds, and marketers make strange bedfellows. The paradisal visions that they promote appear quite distinct. It seems to slander some more than others to label all three as pimps. And despite the phenomenon of serial addictions, the religious zealots, impoverished...

Persistent link: https://www.econbiz.de/10014945770

Ascending separate stairways to marketing heaven (or careful with that axiom, Eugene!)

Mayer, Richard; Job, Kate; Ellis, Nick - In: Marketing Intelligence & Planning 18 (2000) 6/7, pp. 388-399

, and perhaps turn towards religion”. It is with this “metanoid” perspective on marketing theory that the authors of this … ole time marketing religion”. …

Persistent link: https://www.econbiz.de/10014945776

Is beauty in the eye of the beholder? Gender and beauty in the cosmetics sector

Kim, Jaeil; Han, WoongHee; Kim, DongTae; Paramita, Widya - In: Marketing Intelligence & Planning 31 (2013) 2, pp. 127-140

advertisement is effective in Indonesia. The findings also showed that religiosity affects Indonesian consumers’ attitudes toward … Kkot Minam . However, when attitudes toward Korean wave were used as a moderating variable, the negative effect of … religiosity on attitudes diminished. Practical implications – Companies in emerging markets may use decorative male models in …

Persistent link: https://www.econbiz.de/10014946335

Imperatives for research designs with Muslim women

Boulanouar, Aisha Wood; Aitken, Robert; Boulanouar, Zakaria - In: Marketing Intelligence & Planning 35 (2017) 1, pp. 2-17

Purpose The purpose of this paper is to improve the quality and efficacy of data collected from Muslim respondents, particularly women, through an examination of Islamic teachings and illustrated using a “conservative” paradigm of practice. The paper is designed to be helpful to researchers...

Persistent link: https://www.econbiz.de/10014946983

Improving employer‐employee relationships: a biblical and Talmudic perspective on human resource management

Cohn, Gordon; Friedman, Hershey H. - In: Management Decision 40 (2002) 10, pp. 955-961

The authors demonstrate that the Bible and Talmud provide many insights as to how employers ought to manage human resources. Issues discussed include employee theft, motivation (providing an honest day’s work and providing employees with meaningful and dignified work), compensation (paying...

Persistent link: https://www.econbiz.de/10014932337